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How Juno supported Babyzen’s Internationalisation with a Geolocator 

Ever wonder why customers are bouncing off your website without converting when everything seems optimised to provide them with a great experience, clear entry points, speed in mind?  

UX being a focus is not an unexpected nor new argument for anyone in the Ecommerce industry but you would be surprised by the amount of brands that overlook simple but absolutely necessary features such as a Geo IP locator when going international.  

So let us tell you a story from your customers’ point of view. This is their actual experience: 

You're nine months pregnant, and the countdown is on.  

✅ The nursery is almost ready, and you’re in that final stretch of preparation before your baby arrives.  

But there is one crucial item left on your checklist—the perfect stroller.  

✅ You've done your research and decided on the stylish, compact, and oh-so-functional YOYO3. 

Excitedly, you head to their online store, ready to make the purchase.  

You’re in Australia, it’s 2 AM, and you’re exhausted so all you want is to click through, add to cart, and proceed to checkout. 

Then, reality strikes.  

Delivery time: two months.  

You’re due any day now. Panic sets in as you realise this won’t work.  

You close the tab, disheartened, and now face the daunting task of finding another store, starting the entire process over again.  

But what if this nightmare scenario could be avoided? 

A Geolocator for Baby Brands 

For expecting parents, especially those shopping online, convenience and timing are everything. This is where a geolocator becomes a crucial tool for international baby brands on platforms like Shopify.  

A geolocator automatically detects a customer's location, and guides them to go through to the relevant domain, which will display the correct currency, language, and most importantly, relevant shipping options that align with their geographic location.  

In other words, it ensures that parents don’t experience that heart-dropping moment when they realise their much-needed item won’t arrive in time. 

Why International Baby Brands Need Geolocators 

Baby products are unique. When parents buy baby essentials online, they aren’t just purchasing products—they’re investing in the comfort and safety of their newborn.  

The stakes are high and time is of the essence.  

Here’s why a geolocator is not a nice-to-have feature for baby brands, but an absolute must: 

• Timely Delivery: As illustrated in our story, the timing of delivery is critical.  

• Parents-to-be need their purchases to arrive before the baby does.  

• A geolocator ensures that customers see realistic shipping times and options that are tailored to their location, preventing any unpleasant surprises at checkout. 

• Localised Experience: A personalised shopping experience makes a world of difference.  

• Geolocators will allow you to display the correct currency and language, making the shopping process smoother and more intuitive.  
  This is especially important for parents, who are often shopping under stress and need everything to be as straightforward and reliable as possible. 

• Building Trust: Trust is crucial when shopping online.  

• By providing accurate delivery times and costs upfront, and by ensuring a seamless shopping experience, brands can build trust with their customers.

• Global Reach: For brands looking to expand internationally, a geolocator is an invaluable tool.  

• It enables them to cater to customers in multiple countries and provide them with a localised experience that will resonate with them and facilitate the decision-making process. 

• Shipping and Tax Information: A geolocator will allow you to show the accurate shipping options and tax information based on the customer’s location. This is particularly important for baby brands, as shipping baby products internationally can involve complex logistics and regulations. 

• Store Availability: For brands with physical stores, a geolocator can facilitate directing customers to their nearest store or distributor.  
  This can be particularly useful for parents who prefer to see and test baby products in person before making a purchase. 

Here’s a tip:  

Always give your customers a choice.  

Is it important to detect the user’s country based on their IP? Absolutely.  
Should you automatically redirect them to a different country’s domain without giving them an option? Definitely not. 

Sure, your customer may be in the US, and it’s great if you ask them whether they want to shop in the US store when they visit through the UK site—but let them decide.  

How to take your Shopify Baby Brand International 

The journey from being a local brand to an international one is an exciting and challenging process.  

For baby brands, it’s particularly important to get this right, as parents around the world have different needs and expectations. A geolocator is a critical component of this internationalisation strategy. 

The Internationalisation of Babyzen

Let’s return to Babyzen, now Stokke, the popular brand known for its iconic YOYO3 stroller. Babyzen faced the challenge of serving a global customer base while maintaining a consistent and high-quality shopping experience. This is where the implementation of a geolocator on their Shopify store came into play. 

Babyzen knew that parents in different parts of the world have different needs. For example, a customer in the United States might be looking for a stroller that complies with local safety standards, while a customer in Europe might prioritise a stroller’s ability to navigate cobblestone streets, or the much-needed umbrella attachment.  

Moreover, shipping times and costs vary significantly between regions, and tax regulations differ from country to country. 

By implementing a geolocator on their Shopify store, we were able to help Babyzen offer a seamless and consistent shopping experience for their customers worldwide, whether they were in London, France, New York or Sydney. 

A Must-Have for Baby Brands and International Shopify Stores

It’s 2024, online shopping is the norm and customers expect convenience and speed, a geolocator is not just a nice addition to a Shopify store—it’s a necessity. 

By implementing a geolocator, baby brands can provide a seamless, personalised shopping experience that builds trust, enhances customer satisfaction, and ultimately drives sales.  

Ready to increase your Conversion Rates?  Get in Touch!