Shopify agency award winner, Shopify partner, Shopify experts

...and why Juno eCommerce is the Perfect Partner

As businesses embrace the full potential of Ecommerce, they’re often left grappling with how to streamline customer acquisition while reducing costs. The key? CRO that focuses on the entire user journey—from pre-click awareness all the way through to post-purchase engagement.  

This is where Conversion Rate Optimisation (CRO) becomes crucial, helping you turn more visitors into loyal customers. Let’s break down the five foundations of CRO and explore why Juno Ecommerce, powered by Tryzens, is your perfect partner for maximising conversion rates. 

1.Data-Driven Insights

Driving onsite digital growth or designing for a site without data or UX to back it is like focusing only on your car's speed without caring where you’re going—that’s what happens when brands ignore their data. CRO starts with a deep dive into your data insights. It’s not about surface-level metrics but understanding customer behaviour through both quantitative and qualitative analysis. This foundation allows you to make informed decisions rather than relying on guesswork.  

By using analytics tools, heatmaps, and customer feedback, you can pinpoint where potential customers drop off and what might be deterring conversions. 

For example, when we partnered with Remi Cachet, we didn’t just make assumptions about their customer journey—we dove into the data, pinpointed friction points, and made targeted changes that delivered a 150% increase in B2B sales. At Juno, we don’t just track data; we turn it into actionable insights that fuel real growth.  

Best Practices: 

• Regularly audit your analytics setup to ensure accurate tracking of key metrics such as bounce rate, time on site, and conversion funnels. 

• Implement behavioural tracking tools to identify pain points within the customer journey. 

• Use heatmaps and session recordings to understand how users interact with your site and uncover usability issues. Leverage tools like Hotjar, Microsoft Clarity and Content Square

 2. User Experience (UX) & Design

A seamless user experience sits at the heart of CRO. The easier it is for your customers to navigate your site, find products and complete purchases, the higher your conversion rate.  

Poor navigation, slow load times, or clunky designs can instantly deter potential customers. A website that is easy to navigate, mobile-optimised, and fast-loading lays the groundwork for higher conversions. 

This is why it’s important to invest in regular UX audits, research and design to help remove barriers and create a frictionless shopping experience.  

Best Practices: 

• Conduct regular user testing (moderated or unmoderated) to understand real customer behaviors and preferences. 

• Use UX scorecards to compare your site against competitors and uncover opportunities for improvement. 

• Implement UX improvements that focus on mobile optimisation, as mobile traffic continues to rise in eCommerce. 

Our deep expertise in UI/UX design ensures that we deliver intuitive, customer-centric experiences that delight users at every touchpoint.   

Starting with a UX Audit that benchmarks your journeys against your competitors, we offer deep insights, giving you over 500 performance parameters and 40+ actionable suggestions to improve user journeys. Giving you the perfect blend of innovative design and proven UX strategies that make the customer journey smoother—and more profitable. 

3. Testing & Experimentation

CRO is not a one-size-fits-all solution, which is why continuous testing is a critical foundation. Whether it’s A/B testing or multivariate testing, experimenting with different layouts, headlines, CTAs, and other elements helps determine what drives the best results. We can plug into your existing roadmap to increase test velocity, complement or add to your team'sskillset, or run it entirely for a brand. we work flexibly to suit brand needs and maturity - every starting point is different. Successful CRO relies on iteration—constantly refining based on real-world results. 

Testing is everything. But it’s not just about tweaking a button colour or headline; it’s about making informed decisions that drive significant change. Every hypothesis we test, every experiment we run, comes from a place of deep insight and strategic thinking. 

Best Practices: 

• Always begin A/B testing with a clear hypothesis grounded in data insights.

• Run tests on both mobile and desktop experiences, as user behavior often differs across devices. 

• Prioritise testing high-impact areas, like product pages and checkout flows, where small changes can yield significant returns. 

From our years of experience and access to advanced testing tools, we excel at running comprehensive A/B tests that provide clear results. Our iterative approach ensures that you’re always moving toward a more optimised site, one tweak at a time.  

With Tryzens’ expertise, we push the boundaries of what A/B testing can achieve, ensuring that our clients don’t just keep up—they lead. 

4. Personalisation

While technical elements matter, personalisation is equally important, tailoring your website experience based on user behaviour, preferences, and past interactions is critical. Personalisation fosters a deeper connection with customers, increasing the likelihood of conversion by delivering relevant content, offers, or product recommendations. 

Advanced personalisation strategies ensure that every visitor gets an experience that feels custom-made. And the way you communicate with your audience is important whether it’s through compelling, persuasive copy, dynamic content, geo-targeting, or behaviour-based recommendations.  

Your messaging and website must resonate with your audience, and more specifically, your customer. Which is only achievable by leveraging innovative tools to create unique and best-in-class experiences. 

Best Practices: 

• Use segmentation to deliver personalised content based on user behavior, location, and past purchases. 

• Integrate recommendation engines like Nosto or Klaviyo to provide relevant product suggestions. 

• Implement dynamic content on landing pages to create a more engaging experience based on real-time user data. 

5. Site Performance and Technical Optimisation

You could have the best products and the most beautiful site, but if it’s slow, none of it matters. Speed and performance are at the core of a successful eCommerce business. Studies show that as page load time increases from 1 to 3 seconds, bounce rates spike by over 30%. When we audit and optimise performance for our clients, we focus on speed as a non-negotiable priority. Because when every second counts, a fast, responsive site doesn’t just keep customers on your page—it keeps them coming back.  

 
This is one of the reasons why, at Juno, we partner with Shopify. Many customers have reported faster and higher converting sites after switching to Shopify. And nearly 200,000 publicly available data points prove that Shopify stores render up to 2.4x faster and 1.8x faster on average than stores on other platforms. 

Best Practices: 

• Regularly audit site speed and performance, using tools like Google PageSpeed Insights or Lighthouse. 

• Minimise the use of unnecessary scripts and optimise images for faster loading. 

• Ensure that your site is mobile-first, optimising the design and speed to meet the needs of mobile shoppers. 

• Shopify Stores have been proven to render up to 2.4x faster than other Ecommerce platforms 

Why Juno Ecommerce is the Ultimate CRO Powerhouse 

Juno is uniquely positioned to help brands achieve superior CRO results by combining cutting-edge technology with deep expertise in CX and UI/UX.  

We don’t just focus on quick fixes; we provide long-term, sustainable strategies that improve both customer satisfaction and business growth. From data analysis to testing, personalisation, and customer centric UX design, Juno takes a holistic approach to ensure your brand excels at every stage of the customer journey. 

Whether you’re looking to refine a specific aspect of your CRO strategy or overhaul your entire digital experience, Juno is the partner you can trust to deliver meaningful, measurable results. With our experience, tools, and strategic insights, we help you optimise conversion rates and grow your business effectively. 
Our partnership with Tryzens, a global leader in customer experience, gives us an unparalleled advantage, allowing us to deliver comprehensive CRO solutions tailored to your business needs. 

Ready to optimise your conversion rates? 
 
Let’s talk  today to learn how we can help you unlock your website’s full potential!