Montane looked to introduce additional features to keep pace with growing customer expectations and deliver an exception digital experience. As an outdoor brand known for high-performance gear, they wanted to develop a seamless, user-friendly shopping experience that matched the quality of their products. 

 To achieve this, Montane aimed to enhance the customer experience by implementing advanced features that would empower customers to make informed product choices, personalise their gear selections, and stay engaged with the brand through a loyalty programme. 

Juno upgraded Montane’s existing Shopify store to Shopify Plus 2.0, introducing a range of key new features designed to enhance functionality, usability, and sustainability: 

 

---

Repair Service 

Sustainability and durability are central to Montane’s ethos. Juno built a comprehensive Repair service feature, enabling customers to extend the lifespan of their gear. The repair service supports Montane’s mission to reduce the environmental impacts associated with production. 

 

---

Stocklist Finder 

To enhance omnichannel shopping, Juno implemented a Stocklist Finder that allows customers to locate Montane products at nearby retail stores. This tool supports both convenience and accessibility, reinforcing the brand’s global presence. 

 

---

Comparison Tool 

To help customers make well-informed decisions, Juno introduced a detailed comparison tool to Montane’s ecommerce store. This feature allows users to compare up to 4 products like jackets, fleeces, trousers, and gloves based on important factors such as weight, features, and customer reviews.  

The comparison tool is easily accessible from both the product listing page and product display page, providing shoppers with a streamlined decision-making process. 

 

---

Kit Builder 

Recognising that Montane’s customers often purchase gear for specific adventures, Juno implemented Kit Builder. This tool enables users to select the right equipment for activities ranging from hiking, climbing, and mountaineering to Arctic ultra-running and Himalayan expeditions,  

All the kits are tried and tested by the brand’s athletes and ambassadors. 

At its core, the Kit Builder makes it easy for customers to create tailored gear sets, improving their overall shopping experience. 

---

LOYALTY PROGRAM

To foster brand loyalty, increase engagement, and give its customers a sense of community, Juno integrated Montane’s loyalty programme, My Montane Rewards, into the new ecommerce store.  

The programme allows customers to earn points through a broad scope of activities. This includes not only making purchases (5 points per £1), reviewing gear (100 points), and joining Montane’s social media communities (20 points), but also joining its Strava community (50 points) referring friends (2,000 points) and signing up to its mailing list (1,000 points). 

This rewards system is helping build a more engaged customer base while incentivising interactions across different touchpoints. 

---

Dynamic PDP Templates 

Previously, Montane managed hundreds of PDP templates, creating new ones for every update. Juno restructured this system, enabling dynamic information retrieval across PDPs. This streamlined approach reduced template usage to just one, significantly improving efficiency and simplifying ongoing site maintenance. 

 

---

 

Personalised Upsells 

Juno implemented upsell features, including Complete the Look, You May Also Like, and Recently Viewed recommendations. These additions help to drive higher cart values and create a more tailored shopping experience. 

 

---

 

Enhanced PDPs 

We conducted extensive SEO optimisation and implemented accessibility improvements, ensuring a consistent and inclusive experience for users across all regional sites. Plus, to help customers select the right fit and reduce returns, we introduced detailed size guides on PDPs.