Our UX audits are carried out through heuristic evaluations leveraging an extensive knowledge base.

This includes insights from in-depth research conducted by the Baymard Institute, coupled with the rich, hands-on industry experience of our UX experts.

The research from the Baymard Institute is foundational to our process, encompassing more than 700 UX best practice guidelines.

These guidelines are supported by over 88,000 hours of e-commerce usability research including comprehensive usability testing, precise eye-tracking studies, UX performance reviews, and extensive quantitative studies.

The insights gained from Baymard stem from closely observing user interactions in e-commerce settings which provide actionable recommendations to enhance the UX of your website.

This evaluation includes benchmarking results that allow for a comparison of your site's performance against over 100 top e-commerce websites, featuring prominent brands like Nike, Adidas, ASOS, Everlane, John Lewis, and more.

The audit will produce a prioritised list of recommendations and suggestions aiming to enhance your website's usability in line with UX best practices. These recommendations are informed and driven by research, ensuring that each suggestion has a targeted impact on improving the user experience of your website.