After doing some light project work for Nottingham Forest, they asked us to revive their old Magento 1 site. With time running out on Magento 1’s lifespan, it was time for them to choose a new platform – so we built them a stand-out Shopify Plus site.

When looking at other football sites for inspiration, we noticed that they were often outdated in terms of design –so we took this opportunity to make Nottingham Forest’s site the best in show.

With a clean, graphic-led design and a photo-centric homepage, the Nottingham Forest site is geared toward their audience of sports enthusiasts. The sticky navigation menu, clear category links and bestseller carousel make it easy for shoppers to find and add products to their basket, and a shoppable Instagram feed offers inspiration to convert potential customers.

The bold red-and-white theme sits perfectly with Nottingham Forest’s branding, finishing a site that’s by far one of the best in the field.